For brands on Faire
Done with Faire's Fees?
You sourced the stockist. You closed the relationship. Faire takes 15% of every reorder for the lifetime of the account. STC moves wholesale into Shopify, on your domain, with zero commission.
Wholesale Is Built on Conversations
Wholesale is a conversation, not a checkout.
Real wholesale has back-and-forth baked in. Credits, custom pricing, and made-to-order are part of the conversation, not just a cart. Every other tool makes your stockists act like consumers. STC was built around how wholesale actually works.
Step 1The stockist submits a request
They browse your branded wholesale page and submit what they'd like to buy.
Step 2You discuss and adjust
Apply specific pricing, add credits, customize lead times per product or variant, swap items, or accommodate made-to-order. Both sides edit until it's right.
Step 3You invoice through Shopify
Send the invoice natively. The stockist pays you direct. No escrow, no hold.
Step 4The order lives in your Shopify dashboard.
Labeled as wholesale, alongside your DTC orders, ready for fulfillment in your normal workflow.
Faire's pricing only makes sense if Faire sourced the customer.
1
25% on first orders
Fine, in theory, if Faire actually introduced you to a brand-new buyer. But the same 25% applies whether the stockist found you on Faire or you sent them to your Faire profile from your own Instagram.
2
15% on every reorder, forever
Every reorder from every stockist, even five years later, even from accounts you sourced yourself, even from accounts you onboarded before you ever joined Faire. The math works for Faire. Not for you.
3
Your customer relationship sits on Faire
Your stockists' contact info, order history, payment terms, all live on faire.com. If Faire's policies change, your business changes with them. You are renting your wholesale channel from a landlord.
STC vs Faire
Commission on reorders from your own customers
STC
0%
Faire
15%, forever
Commission on first orders
STC
0%
Faire
25%
Where the customer relationship lives
STC
With you, in Shopify
Faire
On Faire
Net terms
STC
You set them
Faire
Faire underwrites them, on Faire's terms
Branded storefront
STC
Your domain, your design
Faire
A profile on faire.com
Discovery of new stockists
STC
Bring your own pipeline
Faire
Faire's marketplace
If you have zero wholesale accounts and you need a marketplace to put you in front of brand-new buyers, Faire's discovery engine is genuinely useful. STC does not solve that problem. We solve the problem that comes after, when you already have stockists and Faire is taxing every reorder.
What You Get
Everything wholesale actually needs.
Pricing and setup that answers to you, not a marketplace
Set default wholesale prices, then adjust per stockist when the deal calls for it. Issue credits at invoice time, create custom lead times per product or variant and more.
Made-to-order and seasonal items, supported.
Offer your full catalog, including items you'll produce on demand. Lead times are communicated to stockists at the request stage, so there's no fulfillment risk.
Native to Shopify. Nothing to migrate.
STC reads your existing Shopify catalog and inventory directly. No duplicate stock to maintain, no second system to learn. Once a wholesale order is paid, it sits in your Shopify dashboard alongside your DTC orders.
Direct payments. Zero escrow.
Stockists pay you through Shopify invoicing, and you see the money the day they pay it, not 30 or 60 days later.
A branded wholesale page your stockists actually want to use.
Share a clean, on-brand portal where your stockists browse and submit requests. Your brand is front and center, not to be confused with someone else's marketplace storefront.
Multi-currency wholesale pricing.
USD and CAD pricing are supported per product, with default lead times and minimum and maximum order quantities you can configure per item.
Pricing That Scales With You
Pricing that grows with your wholesale volume, not against it.
Free Tier
Starter
Growth
Business
Begin on the Free Tier and upgrade when you’re ready to process orders.
Built Into Shopify
Lives inside the Shopify dashboard you already use.
No migration, no duplicate inventory, no second system. STC reads your existing Shopify catalog and inventory directly. When a wholesale order is paid, it lives in your Shopify dashboard alongside your DTC orders, labeled as wholesale, ready for your normal fulfillment workflow.
Trusted by brands and stockists
Brands using STC right now
5.0 On the Shopify App Store
“This is exactly what we needed as a simple wholesale catalog solution. We tend to have a lot of back and forward with the stores that carry our product and we often need to finalize details with them before fulfilling. STC Wholesale lets stores place a request for products and then we can contact them and confirm detail.”
D&Tea
“As a small brand STC Wholesale has made it so much easier for me to connect with new boutiques and get my wholesale orders processed in an easy and organized way. It's really affordable and has more features at the basic level than any other wholesale apps.”
Givéh
“STC Wholesale has completely streamlined the way I handle my wholesale orders. The entire ordering process is incredibly quick and user-friendly.”
Rebecca Bree
“This is exactly what we needed as a simple wholesale catalog solution. We tend to have a lot of back and forward with the stores that carry our product and we often need to finalize details with them before fulfilling. STC Wholesale lets stores place a request for products and then we can contact them and confirm detail.”
D&Tea
“As a small brand STC Wholesale has made it so much easier for me to connect with new boutiques and get my wholesale orders processed in an easy and organized way. It's really affordable and has more features at the basic level than any other wholesale apps.”
Givéh
“STC Wholesale has completely streamlined the way I handle my wholesale orders. The entire ordering process is incredibly quick and user-friendly.”
Rebecca Bree
“This is exactly what we needed as a simple wholesale catalog solution. We tend to have a lot of back and forward with the stores that carry our product and we often need to finalize details with them before fulfilling. STC Wholesale lets stores place a request for products and then we can contact them and confirm detail.”
D&Tea
“As a small brand STC Wholesale has made it so much easier for me to connect with new boutiques and get my wholesale orders processed in an easy and organized way. It's really affordable and has more features at the basic level than any other wholesale apps.”
Givéh
“STC Wholesale has completely streamlined the way I handle my wholesale orders. The entire ordering process is incredibly quick and user-friendly.”
Rebecca Bree
Frequently asked questions
Frequently asked questions about STC
Your wholesale channel shouldn't have a landlord. Take it back.
Install STC Wholesale on the Shopify App Store. Plans start at $0.99/month, cancel anytime.
STC Wholesale, by Shop This City Online Inc. Vancouver, BC, Canada
